{"id":6164,"date":"2020-04-19T13:07:44","date_gmt":"2020-04-19T11:07:44","guid":{"rendered":"https:\/\/www.cmtc.nl\/4454\/"},"modified":"2025-02-26T14:31:31","modified_gmt":"2025-02-26T13:31:31","slug":"4454","status":"publish","type":"post","link":"https:\/\/www.cmtc.nl\/en\/blog\/2020\/04\/19\/4454\/","title":{"rendered":"Impact and range"},"content":{"rendered":"

The terms ‘impact’ and ‘range’ have been circulating in the Netherlands since about 2015.<\/p>\n

The Ministry of Health, Welfare and Sport (VWS, our subsidy provider) has now expressed\u00a0those terms in the new subsidy provision which, in 2023, will apply to to the institutional subsidy.<\/p>\n

Until 2023, patient organisations will receive a subsidy based on, among other things, the number of members. From 2019 to 2022, there will be\u00a0a change\u00a0to ‘impact and\u00a0range’.<\/p>\n

What is impact, what is range?<\/strong><\/p>\n

On 9 July 2018, the Ministry of Health, Welfare and Sport presented this new policy and the following definitions:<\/p>\n

Impact: to what extent a patient organisation impacts those who have been reached and to what extent a patient organisation influences the improvement of the situation of the people they reach.<\/p>\n

Range: the stakeholders a patient organisation reaches, for example the members.<\/p>\n

One can measure the impact on the basis of the Social Return of Investment (SROI). This is a method\u00a0via\u00a0which social results can be converted into monetary value\u00a0in order to\u00a0understand the added value.<\/p>\n

Within our context, an example of ‘range’ is the number of people we reach via an advertisement, a post\u00a0on our website or a post on one of our social media accounts.\u00a0When we are talking about ‘range’, what’s important is how many people have seen\u00a0an advertisement. Unfortunately, you don’t know if these people find the information interesting or\u00a0if they\u00a0might do something\u00a0with it. We\u00a0are talking about impact when people take action, for example\u00a0if they ‘like’ a Facebook\u00a0post or\u00a0‘share’\u00a0an article.<\/p>\n

What do we do as an organisation?<\/strong><\/p>\n

For years, we have actively been investing in increasing our range:<\/p>\n

    \n
  1. Via our website. We\u00a0offer a lot of information (texts\/photos\/videos\/folders\/etc) and we\u00a0rank high in search engines.<\/li>\n
  2. Via\u00a0our social media accounts. For example, during a conference, we share conference reports with photos.<\/li>\n
  3. Via\u00a0our newsletter. We publish a newsletter at least four times a year in both Dutch and English.<\/li>\n
  4. Via\u00a0Google AdWords ads. As a non-profit organisation we have a budget of\u00a0 $10,000 (US) per month to advertise.<\/li>\n
  5. Via Facebook ads. We can focus on specific target\u00a0groups\u00a0and show them our advertisements.<\/li>\n
  6. By attending (international) conferences. This\u00a0extends\u00a0our network and our presentation opportunities.<\/li>\n
  7. Through organising conferences. Our conferences are international and are visited by patients,\u00a0their\u00a0families and doctors.<\/li>\n
  8. By organising family days.\u00a0Our family days are international and are visited by patients and their families.<\/li>\n<\/ol>\n

    We mainly measure the impact of the activities mentioned above via statistics from our website and social media accounts (Google Analytics as well). We also conduct surveys, for example during our member conference in the Netherlands. We use paper surveys as well as online surveys.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The terms ‘impact’ and ‘range’ have been circulating in the Netherlands since about 2015. The Ministry of Health, Welfare and Sport (VWS, our subsidy provider) has now expressed\u00a0those terms in the new subsidy provision which, in 2023, will apply to to the institutional subsidy. Until 2023, patient organisations will receive a subsidy based on, among […]<\/p>\n","protected":false},"author":2,"featured_media":2188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[297],"tags":[],"class_list":["post-6164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"acf":[],"yoast_head":"\nImpact and range - CMTC-OVM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cmtc.nl\/en\/blog\/2020\/04\/19\/4454\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact and range - CMTC-OVM\" \/>\n<meta property=\"og:description\" content=\"The terms ‘impact’ and ‘range’ have been circulating in the Netherlands since about 2015. 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