Social media platforms, particularly TikTok, Instagram, and Snapchat, have become pervasive sources of information and influence, extending significantly into the realm of skincare and cosmetic procedures. While offering avenues for beauty exploration, their impact on pre-adolescent populations, characterized by developing skin and impressionable minds, presents increasing dermatological and psychosocial concerns. This review synthesizes recent findings to delineate the mechanisms of social media influence, the burgeoning trends among pre-adolescents, and the associated risks. Data indicates children as young as seven are engaging in complex, costly skincare routines inspired by online content, often incorporating active ingredients inappropriate for their age. These practices lead to a rise in irritant contact dermatitis, allergic reactions, and increased sun sensitivity, while simultaneously perpetuating unrealistic beauty standards. Healthcare providers, particularly dermatologists, face a critical need to understand these digital trends to effectively educate parents and pre-adolescents on appropriate skincare practices and mitigate potential harms.
Keywords: Social media, TikTok, pre-adolescent, skincare, cosmetic, dermatology, allergic contact dermatitis, beauty filters, influencers, misinformation
Author: Ramon Grimalt, Associated Professor, Universitat Internacional de Catalunya (Spain)
